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Videos

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
January 15, 2017
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Citation

Moura, M. (2017a, January 15). Big Data big impact!. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/big-data-big-impact--8955


Videos

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
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Citation

Davidson and Hall (2017a, January 15). Digital forensics. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/digital-forensics


Videos

Insights association update

Speech from David Almy, CEO, Insights Association, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: David Almy
January 15, 2017
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Citation

Almy, D. (2017a, January 15). Insights association update. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/insights-association-update


Videos

The alchemy of customer segmentation

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
January 15, 2017
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Citation

Sabde, A. (2017a, January 15). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation


Videos

Addressable TV Advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this presentation is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks
January 15, 2017
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Citation

Malthouse and Franks (2017a, January 15). Addressable TV Advertising. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/addressable-tv-advertising-8954


Videos

Big Data for cognitive thinking business

Paul Zikopoulos author and VP Big Data Cognitive Systems at IBM in Canada speaks about Big Data for Cognitive thinking in business.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Paul Zikopoulos
January 15, 2017
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Citation

Zikopoulos, P. (2017a, January 15). Big Data for cognitive thinking business. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/big-data-for-cognitive-thinking-business


Videos

Cross continental perspectives on data protection

Guest Speaker - Jude Olinger, Founder & CEO, The Olinger Group, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Jude Olinger
January 15, 2017
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Citation

Olinger, J. (2017a, January 15). Cross continental perspectives on data protection. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/cross-continental-perspectives-on-data-protection


Videos

The Wave of automation

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
January 15, 2017
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Citation

Gaiduk, D. (2017a, January 15). The Wave of automation. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/the-wave-of-automation


Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-