Author: "B. Bright

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Research papers

Tracking and predicting new product penetration

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Date: March 1, 1975
Authors: B. Bright, Hugh Robert Stammers

Research papers

Measuring the determinants of prescribing behaviour amongst doctors

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Company: Kantar
Date: September 6, 1970
Authors: B. Bright, Hugh Robert Stammers