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Author: "B. Bright

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Month

January

Year

1947

Month

September

Year

2021

Author: "B. Bright

Research papers

Tracking and predicting new product penetration

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Date: March 1, 1975

Authors: B. Bright, Hugh Robert Stammers

Research papers

Measuring the determinants of prescribing behaviour amongst doctors

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Company: Kantar

Date: September 6, 1970

Authors: B. Bright, Hugh Robert Stammers