Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program design or managing the breakneck pace of technology innovation within a complex vendor ecosystem, they'll share the highs and lows of Pepsi's ongoing journey to attain a true learning culture. You'll come away with a better understanding of the key barriers to insights transformation and practical steps to take to minimize them in your own journey..
Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to understand not just how and what people are doing, but to really engage with their experiences, backgrounds and livelihoods. This panel will involve three-to-four speakers who can help us to understand the benefits-and the necessity-of research that embodies diversity, inclusivity, equity and equality. Listen to the discussion unfold to find out what brands and agencies alike must be considering moving forward, and learn about subsequent sessions that can help create actionable frameworks to become more aligned with the values of the people you research.
Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.
Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.