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Research reports
ICC/ESOMAR international code (Spanish)
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2017
Videos
Optimizing customer experience
Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Rebecca Chen, Weiwei Zhang
December 4, 2017
Videos
Shifting customer engagement in the multichannel retail era
Consumers are making significant changes in the way they shop for groceries with important implications for brands and retailers. In grocery retail, across the globe, many brands now see one-fifth to almost half their sales from online purchases. Not...
Catalogue: Asia Pacific 2017: Discoveries
Author: Teeradet Dumrongbhalasitr
December 4, 2017
Videos
Indian TV industry
Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...
Catalogue: Asia Pacific 2017: Discoveries
Author: Bipin Mundhwa
December 4, 2017
Videos
Transforming insights to deliver a new source of competitive advantage
In this presentation Stephan Gans and Tim Warner will talk about transforming insight to deliver a competitive advantage.
Catalogue: Congress 2017: Visionary
Authors: Stephan Gans, Tim Warner
Company: PepsiCo
December 4, 2017
Videos
Uncovering the unspoken word
In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Robin de Rooij, Paul Janssen
Company: SKIM
December 4, 2017
Videos
Video storytelling in medical ethnographic research
Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Xiaoqiong (Afra) Chen, Zou Xiong
Company: Ipsos MRBI
December 4, 2017
Videos
Integrating survey data and user data
In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Bonnâe Ogunlade, Simon Zhong
December 4, 2017
Videos
