Resources Library by ANA

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Marcello Sasso

November 8, 2017

ESOMAR open up the open source mindset: Pre-training

Opening up the open source mindset in your organization will encourage innovation, collaboration and efficiencies, and arm you with the contagious spirit necessary to remain relevant in a changing industry.

Catalogue: Webinars 2017

Authors: Claire Gilbert, Troy Burmeister

November 7, 2017

An insights engine fueling the future of an airline group

Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...

Catalogue: Congress 2017: Visionary

Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder

November 7, 2017

ANA/AFE #SeeHer movement addresses unconscious bias in media

The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a...

Catalogue: Congress 2017: Visionary

Authors: Gary Getto, Jim Bechtold, Joel Klein, Shelley Zalis

November 7, 2017

Philips Transformation. Shaping the future of healthy living

Opening keynote from Amanda Richards, Global Marketing Leader of Health and Wellness, Philips International, Netherlands.

Catalogue: Congress 2017: Visionary

Author: Amanda Richards

November 7, 2017

Vegetables that rock

The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level. BFS, well- established company offering processed...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jeanne Carré, Emmanuelle Cousy

November 7, 2017

What you need to know about conducting research in the Middle East

As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more....

Catalogue: Webinars 2017

Author: Nader Kobeissi

Company: Toluna

November 7, 2017

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary

Authors: Kishore Krishna, Michele Garner

November 7, 2017

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary

Authors: Nicola Barrett, Robert Ellis

Company: COG Research Ltd.

November 7, 2017