As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more. Toluna will provide a webinar that offers insight into the market in the middle east, and best practices approaches for conducting successful market research in-region, market-by-market.
This could also be of interest:
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Gordon Milne, Ian Maggs
January 1, 1994