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What you need to know about conducting research in the Middle East

Date of publication: November 7, 2017

Catalogue: Webinars 2017

Company: Toluna

Author: Nader Kobeissi

Abstract:

As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more. Toluna will provide a webinar that offers insight into the market in the middle east, and best practices approaches for conducting successful market research in-region, market-by-market.

Nader Kobeissi

Author

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Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved March 17, 2025, from


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Kobeissi, . (2017a, November 07). What you need to know about conducting research in the Middle East. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/advertising-consumption-in-the-middle-east