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Videos

Insights association update

Speech from David Almy, CEO, Insights Association, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: David Almy
January 15, 2017
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Citation

Almy, D. (2017a, January 15). Insights association update. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/insights-association-update


Videos

The alchemy of customer segmentation

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
January 15, 2017
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Citation

Sabde, A. (2017a, January 15). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation


Videos

Addressable TV Advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this presentation is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks
January 15, 2017
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Citation

Malthouse and Franks (2017a, January 15). Addressable TV Advertising. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/addressable-tv-advertising-8954


Videos

Big Data for cognitive thinking business

Paul Zikopoulos author and VP Big Data Cognitive Systems at IBM in Canada speaks about Big Data for Cognitive thinking in business.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Paul Zikopoulos
January 15, 2017
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Citation

Zikopoulos, P. (2017a, January 15). Big Data for cognitive thinking business. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/big-data-for-cognitive-thinking-business


Videos

Cross continental perspectives on data protection

Guest Speaker - Jude Olinger, Founder & CEO, The Olinger Group, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Jude Olinger
January 15, 2017
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Citation

Olinger, J. (2017a, January 15). Cross continental perspectives on data protection. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/cross-continental-perspectives-on-data-protection


Videos

The Wave of automation

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
January 15, 2017
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Citation

Gaiduk, D. (2017a, January 15). The Wave of automation. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-wave-of-automation


Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-


Videos

The agony and ecstasy of teaching an old dog new tricks

Market researchers can't (always) have nice things because they don't think like technology companies.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
January 15, 2017
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Citation

Findlay, K. (2017a, January 15). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks


Videos

Data confidential

Borrowing techniques from record linkage and using the latest algorithms from machine learning to link survey data with internal data, whilst still maintaining the individual anonymity.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Diane Berry, Josef Rieder
January 15, 2017
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Citation

Berry and Rieder (2017a, January 15). Data confidential. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/data-confidential-8959