Abstract:

Think about the last time you discovered a product or a brand. Now, compare that experience to discovering a product or brand 10, 15 or even 20 years ago. The consumer journey has dramatically evolved, adapting to new platforms and spaces. Today?s landscape of consumer discovery is characterised by a multifaceted journey that reflects the complexities of the modern digital era. In this paper, we explore new discovery expectations and behaviours as well as the impact on brands.