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Research papers
Breaking Down Barriers
Learn a novel approach to driving customer acquisition and retention using a specific structured assessment of barriers. In partnership with Material, this approach helped Instacart shift its targeting strategy and brand focus to shape a new brand...
Catalogue: North America 2024 - Innovation
Authors: Charles Allison, Jason Brooks, Asha Weisman
Companies: Instacart,
August 5, 2024
Research papers
Tips and Tricks to Make Pricing Research Better and More Actionable
Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...
Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024
Videos
Bouncing Back
Intro
Catalogue: North America 2024 - Innovation
Author: Alex Baranpuria
Company: Ivy Exec
August 5, 2024
Videos
Making Your Brand Culturally Iconic
Catalogue: North America 2024 - Innovation
Authors: Patricia King, Jorge Calvachi
Companies: La-Z-Boy, Dig Insights
August 5, 2024
Videos
Mastering the Behavioral Science Maze
Catalogue: North America 2024 - Innovation
Author: Michelle Niedziela
Company: HCD Research
August 5, 2024
Videos
Navigating the New
Catalogue: North America 2024 - Innovation
Author: Kay Firth-Butterfield
Company: Good Tech Advisory LLC
August 5, 2024
Videos
From shelf to sip
Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: AMC Global , Suntory
August 5, 2024
Videos
