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Videos

Unlock the Value of Your Demand Spaces

In this presentation, we will explore how social trend intelligence is enabling leading brands to unlock the potential and maximize the return on their Demand Space investments by making them dynamic and actionable

Catalogue: Congress 2024
Author: Allison James
Company: Black Swan Data
October 1, 2024
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Citation

James, A. (2024a, October 01). Unlock the Value of Your Demand Spaces. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/unlock-the-value-of-your-demand-spaces


Videos

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024
Authors: Cole Patterson, Michael Patterson
October 1, 2024
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Citation

Patterson and Patterson (2024a, October 01). Modern Day Prometheus. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/modern-day-prometheus-12631


Videos

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
October 1, 2024
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Citation

Mundrey, R. (2024a, October 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/-12610


Videos

ESOMAR Foundation

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). ESOMAR Foundation. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/esomar-foundation-12616


Videos
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Citation

Kristian, P. (2024a, October 01). Unicorn, Wild Wisdom and the Ultimate Truth. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/unicorn-wild-wisdom-and-the-ultimate-truth


Videos

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024
Authors: Richard Hebditch, David Voxlin
October 1, 2024
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Citation

Hebditch and Voxlin (2024a, October 01). Navigating the Epic Journey to Net-Zero. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/navigating-the-epic-journey-to-net-zero-12603


Videos

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
October 1, 2024
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Citation

Morel and Vantomme (2024a, October 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme-12621


Videos

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024
Authors: Luiza Rossi, Romina Odorico, Tiago Cunha
October 1, 2024
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Citation

Rossi , Odorico and Cunha (2024a, October 01). Future Back. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/future-back-12623


Videos
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Citation

Blades, F. (2024a, October 01). Seeing the Light. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/seeing-the-light