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Research papers

1971 present state of marketing in French firms

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/1971-present-state-of-marketing-in-french-firms


Research papers

Are consumers changing Australian business practices?

Australian business has given serious attention to perceived consumer demands and dramatically increased its attention to problems of packaging, pollution and advertising. Market researchers are widening the scope of their work and altering their...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: David T. Bottomley
September 1, 1972
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Citation

Bottomley, D. T. (1972a, September 01). Are consumers changing Australian business practices?. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/are-consumers-changing-australian-business-practices-


Research papers

How market research is catering for the changing balance between the manufacturer and distributor

This paper examines the role of syndicated market research services against a background of change which has taken place in the distribution pattern in the marketing of grocery, toiletry and cosmetic products in Great Britain. Accompanying this...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jeffrey H. Frankel
September 1, 1972
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Citation

Frankel, J. H. (1972a, September 01). How market research is catering for the changing balance between the manufacturer and distributor. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/how-market-research-is-catering-for-the-changing-balance-between-the-manufacturer-and-distributor


Research papers

Young peoples' attitudes

This paper examines the contribution which Market Research can make to understanding how children and adolescents develop into adult consumers. In order to illustrate some of the methods available and findings involved, a case history is presented on...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: J. Martyn, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1972
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Citation

Martyn and Cooper (1972a, September 01). Young peoples' attitudes . ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/young-peoples-attitudes-


Research papers

The importance of cultural trends in market planning

It is important to measure changes in cultural trends, if advertisers are to increase the effectiveness of their planning. Our work on the Yankelovich Monitor has demonstrated that such data can be applied in a disciplined way, both as a checklist...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: T. Mortemore, J. Sldoall
September 1, 1972
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Citation

Mortemore and Sldoall (1972a, September 01). The importance of cultural trends in market planning. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/the-importance-of-cultural-trends-in-market-planning


Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972
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Citation

, C. (1972a, August 12). Further analysis of data collected from young people & children. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/further-analysis-of-data-collected-from-young-people-children


Research reports

Qualitative research report on a new Walnut Whip multipack

Walnut Whip is available at present in individualcellophane packs or a covered box containing 3individually wrapped items. A new Correzze pack hasbeen designed. Two versions of this pack are available, one with ared and one with a white...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research report on a new Walnut Whip multipack. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-a-new-walnut-whip-multipack


Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research on instant coffee. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-instant-coffee


Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972
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Citation

, C. (1972a, August 01). Qualitative research on four new count lines . ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-four-new-count-lines-butter-crisp-etc-