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1971 present state of marketing in French firms

Date of publication: September 1, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: J. Giroire

Abstract:

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

J. Giroire

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Research Papers

1971 present state of marketing in French firms (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: J. Giroire

 

September 1, 1972

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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/bilan-1971-du-marketing-dans-les-entreprises-francaises


Research Papers

The position of marketing research in Czechoslovak firms

Catalogue: Seminar 1992: Business To Business Marketing

Author: Vladimir Vavrecka

 

June 15, 1992

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Citation

Vavrecka, V. (1992a, June 15). The position of marketing research in Czechoslovak firms. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-position-of-marketing-research-in-czechoslovak-firms


Research Papers

The use of marketing research in large French companies

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Yves Evrard

 

September 1, 1974

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Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies