Are consumers changing Australian business practices?
Australian business has given serious attention to perceived consumer demands and dramatically increased its attention to problems of packaging, pollution and advertising. Market researchers are widening the scope of their work and altering their self-image. The information in this paper is based on personal interviews with marketing men and market researchers in Melbourne; a postal survey amongst a group of national companies, and the writer's personal knowledge of consumer protection in Australia gained as Chairman of a government consumer council.
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