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Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-


Research reports

Review of literature on taste and smell

This paper sets out to provide a broad review of theliterature on taste and smell. The area has been dividedinto two main sections. The first half of the review centers around the psychophysical aspectsof taste and smell. The second half of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Review of literature on taste and smell. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/review-of-literature-on-taste-and-smell


Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
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Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information


Research papers

Marketing information and simulation systems for a French retailers chain

The System discussed in this paper was designed to provide the Management of NICOL, a French Chain-Stores Retailer, with a new aid in the analysis, evaluation and planning of marketing activities. The specific object of the project was the design of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Alexandre Thabor
April 1, 1974
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Citation

Thabor, A. (1974a, April 01). Marketing information and simulation systems for a French retailers chain. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/marketing-information-and-simulation-systems-for-a-french-retailers-chain


Research papers

The development of corporate retail information systems

A general strategy for application development is first defined to balance short-term benefits with longer-range development of systems to aid decision making. Then, to simplify description, a grid of applications of increasing sophistication is...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John S. Swingler
April 1, 1974
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Citation

Swingler, J. S. (1974a, April 01). The development of corporate retail information systems. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/the-development-of-corporate-retail-information-systems


Research papers

Market research as an aid to the corporate marketing decisions of retailers

There is no doubt that the main information required for the management of a retail business is fast and accurate internal statistics on sales, costs and profits. I have tried to demonstrate why this should be supplemented by information which can...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Martin Simmons
April 1, 1974
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Citation

Simmons, M. (1974a, April 01). Market research as an aid to the corporate marketing decisions of retailers. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/market-research-as-an-aid-to-the-corporate-marketing-decisions-of-retailers


Research papers

Opening of the seminar

These trends have led retailers to assume more of the marketing functions previously undertaken by manufacturers. Retailers are encouraging store rather than brand loyalty through promotional and media expenditure, through own label brands and...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Martin Simmons
April 1, 1974
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Citation

Simmons, M. (1974a, April 01). Opening of the seminar. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/opening-of-the-seminar


Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974
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Citation

Beazley and Lunn (1974a, April 01). Shopping styles and strategies and their relationship to in-store factors. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/shopping-styles-and-strategies-and-their-relationship-to-in-store-factors


Research papers

The IHA retail trade index

In this highly competitive situation the "IHA Retail Trade Index" provides every retailer with information about: - the size of the various markets; - their and their competitors' share of the market; - the importance of various product groups within...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: M. Gautschi
April 1, 1974
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Citation

Gautschi, M. (1974a, April 01). The IHA retail trade index. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/the-iha-retail-trade-index