The IHA retail trade index

Date of publication: April 1, 1974

Author: M. Gautschi

Abstract:

In this highly competitive situation the "IHA Retail Trade Index" provides every retailer with information about: - the size of the various markets; - their and their competitors' share of the market; - the importance of various product groups within the product field investigated; - the purchasing behaviour of their customers (number of buying acts, quantity bought and amount spent per buying act). The purpose of this report however cannot be to describe these and other special analyses in detail but to have provided you with a short survey of the Swiss retail trade situation as observed by a neutral market research institute.

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