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Videos

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW
Author: Sjoerd Koornstra
June 15, 2016
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Citation

Koornstra, S. (2016a, June 15). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising


Videos

Ceremony: Peter Cooper Excellence Award Winner

The 2016 Peter Cooper Excellence Award Winner: Look Who's Talking?!: Exploring the impact Twitter has had on language and culture by Cecily Long and Sara Picazo.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Finn Raben, Simon Patterson, Cecily Long, Sara Picazo Lutton
June 15, 2016
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Citation

Raben, Patterson, Long and Picazo Lutton (2016a, June 15). Ceremony: Peter Cooper Excellence Award Winner. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/best-qualitative-paper-peter-cooper-excellence-award-winner


Videos

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
June 15, 2016
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Citation

Fazekas, D. (2016a, June 15). When will machines start winning?. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/when-will-machines-start-winning-


Videos

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
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Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose


Videos

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
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Citation

Toscano and Nobrega (2016a, June 15). The Latinas' beauty bag. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/the-latinas-beauty-bag


Videos

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism


Videos

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
June 15, 2016
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Citation

Feick and Buckler (2016a, June 15). Sound research. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/sound-research


Videos

Connecting with consumers: A new way of plugging in

When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we...

Catalogue: Congress 2016: #WOW
Author: Nikki Lavoie
June 15, 2016
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Citation

Lavoie, N. (2016a, June 15). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in


Videos

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
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Citation

Taborda, E. (2016a, June 15). Delighting the shopsumer in the instant gratification world (Spanish). ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/delighting-the-shopsumer-in-the-instant-gratification-world-spanish-