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Research papers

Everyone Has a La La Land

Imagination which as a concept can arguably be traced back to Aristotle's notion of Phantasia (i.e., mentalimages) and its Latin translation, imagination has been historically viewed as having an important role in allforms of thinking. Scholars...

Catalogue: Creativity. Connections. Community.
Author: Sandeep Dutta
Company: SkyTran
July 18, 2022
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Citation

Dutta, S. (2022a, July 18). Everyone Has a La La Land. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/everyone-has-a-la-la-land


Research papers

Bringing Fun and Excitement to the Serious Business

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...

Catalogue: Creativity. Connections. Community.
Author: Olga Kornilova
July 15, 2022
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Citation

Kornilova, O. (2022a, July 15). Bringing Fun and Excitement to the Serious Business. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/bringing-fun-and-excitement-to-the-serious-business


Research papers

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.
Authors: Con Menictas, Brian Fine
Companies: Quality Online Research, Strategic Precision
July 15, 2022
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Citation

Menictas and Fine (2022a, July 15). What the Metaverse Needs from Market Research. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/what-the-metaverse-needs-from-market-research


Research papers

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.
Author: Elina Halonen
Company: Square Peg Insight
July 15, 2022
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Citation

Halonen, E. (2022a, July 15). Start With the End in Mind. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/start-with-the-end-in-mind


Research papers

#EXPLORE

Brands that have core users that are mostly older than 30 can easily lose their relevance over time, and fail to be aspirational to a new generation of users. Brands such as Victoria's Secret, Gap, UK retailer Debenhams, South African retailer Edgars...

Catalogue: Creativity. Connections. Community.
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler, Marguerite Steyn
Companies: Woolworths, Hello Ara
July 15, 2022
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Citation

Van Zyl, Wright, Kriegler and Steyn (2022a, July 15). #EXPLORE. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/-explore


Research papers

When Being Green Makes You Blue

This work used a fresh perspective on mood. We created a novel framework using a new classification of emotionscalled emotion activity, alongside deep learning to extract feelings about climate change. As a result, wegenerated appropriate...

Catalogue: Creativity. Connections. Community.
Authors: Patrick Fagan, Vanja Ljevar
Company: KUBIK Intelligence
July 15, 2022
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Citation

Fagan and Ljevar (2022a, July 15). When Being Green Makes You Blue. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/-when-being-green-makes-you-blue-


Research papers

Algorithms of Scent and Experience

We explore the role of machine learning, multi-source models and big data in market research and consumerunderstanding. We applied machine learning algorithms to two billion data points, and explored the relationshipsbetween aromas, motivations and...

Catalogue: Creativity. Connections. Community.
Authors: Alejandro Salgado-Montejo, Rodrigo Salgado, Carlos Payares, Jaime Gomez, Maria Jose Aza
July 15, 2022
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Citation

Salgado-Montejo, Salgado, Payares, Gomez and Jose Aza (2022a, July 15). Algorithms of Scent and Experience . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/algorithms-of-scent-and-experience-


Research papers

From Prejudice to Pride to Progress

How research helped the German government "get diversity" and build a bridge to the LGBTQIA*community, allowing truth to speak to power Inclusion and diversity have become central to very many corporate, brand and governmentalambitions over the past...

Catalogue: Dynamic. Diverse. Digital
Authors: Oliver Schieleit, Edward Appelton, Dolores Domke
Companies: Happy Thinking People, Hochhaus Agentur GmbH
June 21, 2022
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Citation

Schieleit, Appelton and Domke (2022a, June 21). From Prejudice to Pride to Progress. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/from-prejudice-to-pride-to-progress


Research papers

Post-Covid Healthcare in Latin America

It is not difficult to set a list of the abrupt changes that we have seen in the medical practiceduring this pandemic. However, which of these changes have been merely circumstantial, andwhich are trends that will grow and consolidate over time? This...

Catalogue: Dynamic. Diverse. Digital
Authors: Diego Casaravilla, Florencia Rojo
Companies: Fine, Fine Argentina
June 20, 2022
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Citation

Casaravilla and Rojo (2022a, June 20). Post-Covid Healthcare in Latin America. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/post-covid-healthcare-in-latin-america