Author: "Carlos Harding

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Research papers

Evaluating commercial communication effectiveness

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Company: IPSOS
Date: June 15, 1995
Author: Carlos Harding

Research papers

Simulated test markets

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Carlos Harding, Bernard Nacher

Research papers

Understanding consumer values

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Chris Macrae, Carlos Harding

Research papers

Assessor

Catalogue: Seminar 1983: New Product Development
Date: October 2, 1983
Authors: Jacques Blanchard, Carlos Harding