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Research papers

Concentric action and global strategy in the capture of markets

In this paper, we have tried to show the sort of problems created for firms by the application of a global strategy. Failure to face these problems would, however, involve more serious risks. As we have seen, the stakes are rising but it would be...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Bernard Krief
June 15, 1965
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Citation

Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets


Research papers

Market research in Germany

The position of market research in Germany has been strengthened in the last year and no doubt its efficiency has increased. More and more companies are undertaking long-term systematic research and to an increasing degree market research...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Hans Sittenfeld
June 15, 1965
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Citation

Sittenfeld, H. (1965a, June 15). Market research in Germany. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/market-research-in-germany


Research papers

Market research in Denmark

In the spring of 1963 a pending general labour dispute caused a slowdown in marketing research activities in Denmark. When this dispute was brought to an end there was a revival resisting in more market research work than in any preceding year. The...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Per Dam
June 15, 1965
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Citation

Dam, P. (1965a, June 15). Market research in Denmark. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/market-research-in-denmark


Research papers

Are post-tests of print advertisements conducted on the right respondents

The main purpose of post-tests of magazine ads is evaluating how successful ads are in their communication task with magazine readers. Magazine readers, on the other hand, are quantified and analysed by means of readership surveys. One could,...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Jean Michel Agostini
June 15, 1965
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Citation

Agostini, J. M. (1965a, June 15). Are post-tests of print advertisements conducted on the right respondents. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/are-post-tests-of-print-advertisements-conducted-on-the-right-respondents


Research papers

Comparability in multi-country surveys

This paper discusses the following main points: 1. Either for combining findings from different countries, or for comparing them it is essential to have truly comparable data. 2. The use of the same methods in different countries does not by itself...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Lucy Webster
June 15, 1965
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Citation

Webster, L. (1965a, June 15). Comparability in multi-country surveys. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/comparability-in-multi-country-surveys


Research papers

Product planning and emerging market needs

Like, any living organism, a company must constantly adapts to its environment or wither. Assets have, therefore to be: continuously exploited and adapted in. the- context, of a changing market. In developing pew activities the first step...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Peter Ward
June 15, 1965
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Citation

Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/product-planning-and-emerging-market-needs


Research papers

Opinion and market research in France

The systematic use of opinion and market research is relatively new in France. In summing up the most important development to be seen is the ever increasing variety of the objectives of opinion and market research. The reason for this lies generally...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Jacques de Felice
June 15, 1965
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Citation

de Felice, J. (1965a, June 15). Opinion and market research in France. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/opinion-and-market-research-in-france


Research papers

Market research in The Netherlands

A Dutch association of market researchers was established in May 1963. On 15th October 1963 the first meeting devoted to market research was organized in Scheveningen. Some 400 people took part representing a large number of Dutch industries,...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Marijn Veraart
June 15, 1965
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Citation

Veraart, M. (1965a, June 15). Market research in The Netherlands. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/market-research-in-the-netherlands


Research papers

Trends in test marketing research

One of the sacred institutions of American grocery and drug product marketing today is the test market. Virtually no products ai-e extended to national distribution and placed into major product runs without extensive test market ing experience. The...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: David Harding
June 15, 1965
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Citation

Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/trends-in-test-marketing-research