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The use of attitude scales in testing advertisements

Date of publication: June 15, 1965

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Author: D. M. Delprat

Abstract:

The subject of today's talk gives me the opportunity to present to you the outline of a method which our advertising agency has been using for some months already. Considering the limits of time and also the subjects to be discussed today, I only intend to outline quite simply a method for pre-testing magazine advertisements mainly stressing the use of psychological attitude scales. Before embarking on our main theme, it may be useful to underline the advertising problems which we hoped to solve with our method.

D. M. Delprat

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New possibility of comparative testing of advertisements

Catalogue: ESOMAR Conference 1960

Author: J. Lorenz-Christensen

 

June 15, 1960

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Citation

Lorenz-Christensen, J. (1960a, June 15). New possibility of comparative testing of advertisements. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/new-possibility-of-comparative-testing-of-advertisements


Research Papers

Complementary of methods in copy-testing

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Piet Vanden Abeele, I. Butaye

 

June 15, 1979

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Vanden Abeele and Butaye (1979a, June 15). Complementary of methods in copy-testing . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/complementary-of-methods-in-copy-testing-


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The degree of information in advertisements

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert

 

June 15, 1981

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Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved April 19, 2024, from


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Citation

Delprat, D. M. (1965a, June 15). The use of attitude scales in testing advertisements. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements