Abstract:
The subject of today's talk gives me the opportunity to present to you the outline of a method which our advertising agency has been using for some months already. Considering the limits of time and also the subjects to be discussed today, I only intend to outline quite simply a method for pre-testing magazine advertisements mainly stressing the use of psychological attitude scales. Before embarking on our main theme, it may be useful to underline the advertising problems which we hoped to solve with our method.
This could also be of interest:
Research Papers
Complementary of methods in copy-testing
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Piet Vanden Abeele, I. Butaye
 
June 15, 1979
Research Papers
New possibility of comparative testing of advertisements
Catalogue: ESOMAR Conference 1960
Author: J. Lorenz-Christensen
 
June 15, 1960
