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Research papers

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
Companies: Sentient Decision Science, Amazon
January 1, 1970
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Citation

Sprague, Evans, Reid and McCandless (1970a, January 01). Audio Alchemy. ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org/documents/audio-alchemy

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org

The 'X' of Xcaret

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). The 'X' of Xcaret. ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org/documents/the-x-of-xcaret

The 'X' of Xcaret

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). The 'X' of Xcaret. ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org/documents/the-x-of-xcaret


Research papers

Vodafones Life Lens

The current state of technological progress is both breathtaking and bewildering. While innovation continues to surge forward, people are left questioning whether these advances are solving their real-life challenges or adding additional layers of...

Catalogue: Congress 2026
Authors: Philip Cooper, Victoria Maxey, Rhiannon Price, Silvia Gatti, Sarah Emblin, Mike Taylor
Companies: Simpson Carpenter, We Live Context, Vodafone Group
January 1, 1970
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Citation

Cooper et al. (1970a, January 01). Vodafones Life Lens. ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org/documents/vodafone-s-life-lens


Research papers

Colour Science Meets Consumer Insight

Colour isn?t just aesthetics or subjective choice?it?s a silent salesperson. In a crowded market for premium headphones, Bose discovered that scientifically choosing the right colour can attract new customers and boost sales. In a world where product...

Catalogue: Congress 2026
Authors: Wim Hamaekers, Uyen Chand
Companies: One Inch Whale, Bose
January 1, 1970
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Citation

Hamaekers and Chand (1970a, January 01). Colour Science Meets Consumer Insight. ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org/documents/colour-science-meets-consumer-insight


Videos

Panel Discussion: Do We Actually Care about Data Quality?

Data quality isn?t just a technical checkbox, it?s the difference between insight and illusion. Poor data doesn?t just lead to bad decisions; it amplifies bias, erodes trust, and misrepresents reality. So is data quality a top purchase metric in our...

Catalogue: Congress 2025
Author:
Companies: Kantar, Prodege, Dynata, Cint, Procter & Gamble
January 1, 1970
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Citation

(1970a, January 01). Panel Discussion: Do We Actually Care about Data Quality?. ANA - ESOMAR. Retrieved October 22, 2025, from


https://ana.esomar.org/documents/panel-discussion-do-we-actually-care-about-data-quality-