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Synthetic Data in Marketing Studies

Date of publication: October 1, 2024

Catalogue: Congress 2024

Companies: IFOP, Fairgen

Authors: Samuel Cohen, Thomas Duhard

Abstract:

Samuel Cohen

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Thomas Duhard

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Synthetic Data in Marketing Studies

Catalogue: Congress 2024

Authors: Samuel Cohen, Thomas Duhard

 

October 1, 2024

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Citation

Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved November 11, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies--12636


Research Papers

Recalibrate Synthetic Data in Market Research

Catalogue: Congress 2026

Authors: Minh Nguyen, Jimmy Szewczyk, Maxwell Minckler Minckler, Kazutaka Ikeda, Nara Narasimhan Narasimhan

Companies: Google, Macromill

January 1, 1970

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Citation

Nguyen, Szewczyk, Minckler, Ikeda and Narasimhan (1970a, January 01). Recalibrate Synthetic Data in Market Research. ANA - ESOMAR. Retrieved November 11, 2025, from


https://ana.esomar.org/documents/recalibrate-synthetic-data-in-market-research

Synthetic Data in LATAM - Does it Deliver New Solutions?

Catalogue: LATAM 2025

Author:

 

April 1, 2025

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Citation

(2025a, April 01). Synthetic Data in LATAM - Does it Deliver New Solutions?. ANA - ESOMAR. Retrieved November 11, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-latam---does-it-deliver-new-solutions-


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Citation

Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved November 11, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-latam---does-it-deliver-new-solutions-