Abstract:

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids in comprehending human motivations, but also empowers us to anticipate the future trajectories of companies and their societal roles. Trends can become compulsive, addictive and contagious, permeating not only shopping habits and commercial endeavours, but also the fundamental fabric of human norms and conduct. They have the ability to redefine lifestyles and reshape interactions among individuals, businesses and the environment at large. To grasp the forthcoming trends and their societal ramifications, it becomes imperative to delve into contemporary societal needs and their intrinsic motivations. This exploration enables the observation of emerging trends and their profound potential to alter existing social norms, thereby shaping the future landscape.