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Research papers

Market research as an aid to the corporate marketing decisions of retailers

There is no doubt that the main information required for the management of a retail business is fast and accurate internal statistics on sales, costs and profits. I have tried to demonstrate why this should be supplemented by information which can...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Martin Simmons
April 1, 1974
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Citation

Simmons, M. (1974a, April 01). Market research as an aid to the corporate marketing decisions of retailers. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/market-research-as-an-aid-to-the-corporate-marketing-decisions-of-retailers


Research papers

Opening of the seminar

These trends have led retailers to assume more of the marketing functions previously undertaken by manufacturers. Retailers are encouraging store rather than brand loyalty through promotional and media expenditure, through own label brands and...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Martin Simmons
April 1, 1974
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Citation

Simmons, M. (1974a, April 01). Opening of the seminar. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/opening-of-the-seminar


Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974
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Citation

Beazley and Lunn (1974a, April 01). Shopping styles and strategies and their relationship to in-store factors. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/shopping-styles-and-strategies-and-their-relationship-to-in-store-factors


Research papers

The IHA retail trade index

In this highly competitive situation the "IHA Retail Trade Index" provides every retailer with information about: - the size of the various markets; - their and their competitors' share of the market; - the importance of various product groups within...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: M. Gautschi
April 1, 1974
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Citation

Gautschi, M. (1974a, April 01). The IHA retail trade index. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/the-iha-retail-trade-index


Research papers

Post-seminar comments

Marketing Research has proven great value for Migros in the day-to-day business. Migros could base several important product decisions on research studies. In retrospective we can say that these decisions, based on marketing research, have shown...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: P. Buchert, P. Hochuli
April 1, 1974
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Citation

Buchert and Hochuli (1974a, April 01). Post-seminar comments. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/post-seminar-comments


Research papers

The USEGO story

In the late sixties, the commercial and financial situation of USEGO, largest consumer cooperative of Switzerland, had become extremely critical. The Marketing Department of Allgemeine Treuhand AG, Zurich, was charged to elaborate a new marketing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Peter Welti
April 1, 1974
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Citation

Welti, P. (1974a, April 01). The USEGO story. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/the-usego-story


Research papers

Available and published statistics in the field of the European retail market

The paper discusses four areas of published statistical information on retailing in Europe that are of importance to retail management. These are, general economic trends, trends in retail organisation, data on performance and trends as between...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: James B. Jefferys
April 1, 1974
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Citation

Jefferys, J. B. (1974a, April 01). Available and published statistics in the field of the European retail market. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/available-and-published-statistics-in-the-field-of-the-european-retail-market


Research papers

The information systems of large retailers

This paper deals with information systems in a department store environment (as a large retailer). Management information is mainly concerned with short-range problems, since retailers in general and department store retailers in particular manage in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Kurt W. Grässle
April 1, 1974
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Citation

Grässle, K. W. (1974a, April 01). The information systems of large retailers. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/the-information-systems-of-large-retailers


Research reports

Qualitative research on the development of a new Du Maurier brand

A further consideration is being given to the developmentof a Super C brand making use of the Du Mauriername and targeted mainly at women. Some previousresearch on the associations with Du Maurier wascarried out by CRAM. Researchwas required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 19, 1974
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Citation

, C. (1974a, March 19). Qualitative research on the development of a new Du Maurier brand. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-du-maurier-brand