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Available and published statistics in the field of the European retail market

Date of publication: April 1, 1974

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: James B. Jefferys

Abstract:

The paper discusses four areas of published statistical information on retailing in Europe that are of importance to retail management. These are, general economic trends, trends in retail organisation, data on performance and trends as between countries. In each case, an outline is given as to what is available and the gaps in information in some countries. Stress is laid on the need for great care in making comparisons between countries. A bibliography of some hundred sources of information covering sixteen countries is included.

James B. Jefferys

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Jefferys, J. B. (1974a, April 01). Available and published statistics in the field of the European retail market. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/market-research-in-the-european-socialist-countries