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Videos
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Citation

(2022a, December 03). Congress 2022 opening . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/congress-2022-opening-


Webinars

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ted Curtin
Companies: MRII, ProdigyWorks
October 20, 2022
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Citation

Kraus and Curtin (2022a, October 20). Navigating Successful Innovation Through Changing Times. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/navigating-successful-innovation-through-changing-times


Webinars

Foresight and Macro-Trends

What's it about? ?The real art of discovery consists not in finding new lands, but in seeing with new eyes.?Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Jessica Southard
Companies: MRII, Mars Wrigley
September 30, 2022
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Citation

Kraus and Southard (2022a, September 30). Foresight and Macro-Trends. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/foresight-and-macro-trends

Respondent Engagement

What's it about?Respondent engagement has long been the Market Researcher?s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata?s Nancy Brigham, Head of Research at...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
September 29, 2022
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Citation

Brigham, N. (2022a, September 29). Respondent Engagement. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/respondent-engagement-11912


Research papers

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary
Authors: Piotr Idzik, Karolina Kozlowska
Companies: MASMI, mTab
September 27, 2022
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Citation

Idzik and Kozlowska (2022a, September 27). Financial Security in the Unsafe World. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/financial-security-in-the-unsafe-world


Research papers

Don't Trust Your Brand Trust Score

Through a deeper understanding of the nature of trust between consumers and brands we have developedan innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50%increase in market share and double the levels of...

Catalogue: Congress 2022: 75th Anniversary
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
September 27, 2022
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Citation

Spooner, L. (2022a, September 27). Don't Trust Your Brand Trust Score. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score


Research papers

From the Click of a Button to Human Insights

COVID-19 changed how we work across the globe. To many it meant working at home rather than in enclosedoffice spaces, which has led employers to innovate work models and transition to hybrid or remote setups. Forthose working with applied...

Catalogue: Congress 2022: 75th Anniversary
Authors: Katharine Diamond, Alessandra Grimoldi, Lea Svendsen
Companies: IS IT A BIRD, Whirlpool EMEA
September 26, 2022
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Citation

Diamond, Grimoldi and Svendsen (2022a, September 26). From the Click of a Button to Human Insights. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/from-the-click-of-a-button-to-human-insights


Videos

New Worlds Need New Words

We know change needs to happen. Sustainability is no longer sustainable. It doesn't provide us with thetools to repair the damage that has already been done. We know that a reciprocal relationship betweenpeople and planet must sit at the heart of...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 26, 2022
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Citation

(2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/new-worlds-need-new-words-11988


Research papers

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michelle Gansle, Ujwal Arkalgud
Companies: McDonald's Corporation, Lux Research Inc.
September 26, 2022
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Citation

Gansle and Arkalgud (2022a, September 26). Unspoken Answers and the Power of Implied Meaning. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/unspoken-answers-and-the-power-of-implied-meaning