Author: "Colin McDonald

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Research papers

How does advertising affect loyalty?

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt

Research papers

Excerpt from ESOMAR 1997 Prices Study

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: January 1, 1999
Authors: Colin McDonald, Jean Pilling

Research papers

The Eurowinter project

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Company: McDonald's Corporation
Date: September 1, 1998
Author: Colin McDonald

Research papers

The changing context for research

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Authors: Colin McDonald, Phyllis Vangelder

Research papers

What is the short-term effect of advertising?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Colin McDonald

Research papers

Using linguistic coding to explore the way advertisements in press and TV communicate

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Guy Consterdine, Colin McDonald

Research papers

Addendum

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Colin McDonald

Research papers

A brief critique of the Fishbein and other attitude models

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Colin McDonald

Research papers

What is the short-term effect of advertising?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Colin McDonald