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Videos

POWERFUL DEMOGRAPHICS?

Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...

Catalogue: Congress 2024
Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler
Companies: Kantar, IPSOS
October 1, 2024
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Citation

Puleston, Cartwright, McTiernan and Buckler (2024a, October 01). POWERFUL DEMOGRAPHICS?. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/powerful-demographics-


Videos

Breaking walls and building bridges

Catalogue:
Author:
Company: NMS Market Research
October 1, 2024
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Citation

(2024a, October 01). Breaking walls and building bridges. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/breaking-walls-and-building-bridges


Videos

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024
Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman
October 1, 2024
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Citation

Calatrava, Englund, Odling and Ohman (2024a, October 01). Supercharge Media Optimisation by Unlocking the Power of Time. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/supercharge-media-optimisation-by-unlocking-the-power-of-time-12638


Videos

Youth marketing works: build or destroy their future?

?Marketing power is built by good research insights. Should we always yield that power and use insights to make profit by exploiting desire or reassurance? In this workshop we explore how we can use of the power of youth and remind yourself of ethics...

Catalogue: Congress 2024
Author: Sylvie Verbiest
Company: SMALL Kids
October 1, 2024
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works: build or destroy their future?. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/youth-marketing-works-build-or-destroy-their-future-


Videos

Catalogue:
Author:
October 1, 2024
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Citation

(2024a, October 01). . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org


Videos

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
October 1, 2024
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (2024a, October 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind--12592


Videos

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
October 1, 2024
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Citation

O'Brien, Sutcliffe and Ma (2024a, October 01). Reset and Reimagine. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/reset-and-reimagine-12635


Videos

Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024
Authors: Julia Brannigan, Kerry Jones
October 1, 2024
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Citation

Brannigan and Jones (2024a, October 01). Unleashing Innovation in Market Research. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/unleashing-innovation-in-market-research-12611


Videos

How data analytics has taken over fantasy football and won

Examining the evolution of the data analytics techniques being used in fantasy football and the valuable lessons they can offer market researchers??

Catalogue: Congress 2024
Author: Jon Puleston
October 1, 2024
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Citation

Puleston, J. (2024a, October 01). How data analytics has taken over fantasy football and won. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/how-data-analytics-has-taken-over-fantasy-football-and-won