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Youth marketing works: build or destroy their future?

Date of publication: October 1, 2024

Catalogue: Congress 2024

Company: SMALL Kids

Author: Sylvie Verbiest

Abstract:

?Marketing power is built by good research insights. Should we always yield that power and use insights to make profit by exploiting desire or reassurance? In this workshop we explore how we can use of the power of youth and remind yourself of ethics & integrity in insights.

Sylvie Verbiest

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works: build or destroy their future?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/youth-marketing-works-build-or-destroy-their-future-