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Youth marketing works: build or destroy their future?

Date of publication: October 1, 2024

Catalogue: Congress 2024

Company: SMALL Kids

Author: Sylvie Verbiest

Abstract:

?Marketing power is built by good research insights. Should we always yield that power and use insights to make profit by exploiting desire or reassurance? In this workshop we explore how we can use of the power of youth and remind yourself of ethics & integrity in insights.

Sylvie Verbiest

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Youth marketing works

Catalogue: Congress 2024

Author: Sylvie Verbiest

Company: SMALL Kids

October 1, 2024

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Citation

Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/youth-marketing-works


Research Papers

Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: John Parfitt, Andrew Chinneck

 

June 15, 1991

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Citation

Parfitt and Chinneck (1991a, June 15). Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/developments-in-youth-tourism-in-recent-decades-and-their-impact-on-the-youth-hostel-movement-in-europe


Research Papers

Youth tales

Catalogue: Qualitative 2006

Authors: Maslina Mokhtar, Avijit Das

 

October 8, 2006

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Citation

Mokhtar and Das (2006a, October 08). Youth tales. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/youth-tales


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Economic forecasts with special reference to field studies Authors: Jan van Rees
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works: build or destroy their future?. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/youth-tales