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POWERFUL DEMOGRAPHICS?

Date of publication: October 1, 2024

Catalogue: Congress 2024

Companies: Kantar, IPSOS

Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler

Abstract:

Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and unveil new research findings on DISABILITY, WEALTH, and EDUCATION. By highlighting current challenges and proposing practical solutions, this data-driven session aims to improve participant engagement and data quality across global studies.

Jon Puleston

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Trixie Cartwright

Author

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Leah McTiernan

Author

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Frank Buckler

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Puleston, Cartwright, McTiernan and Buckler (2024a, October 01). POWERFUL DEMOGRAPHICS?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-powerful-mix