Author: "D. C. Wren

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Research papers

Below-the-line promotion to the medical profession

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: D. C. Wren

Research papers

Strategy and tactics

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Date: May 3, 1971
Authors: D. C. Wren, N. F. A. Taylor

Research papers

Segmentation of doctors types

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Authors: D. C. Wren, Ian Jarvis