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Research papers

Leveraging Regional Trends

Numerous trend reports are published every year by trend watchers, creative agencies and marketing consultingfirms. Although most reports are quite insightful, they often present rather generic trends. For clients to have acompetitive advantage, it...

Catalogue: Future-Proofing and Foresight
Authors: Kjell Massen, Nikoletta Abrayni
Companies: InSites Consulting, Diageo
April 14, 2022
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Citation

Massen and Abrayni (2022a, April 14). Leveraging Regional Trends . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/leveraging-regional-trends-


Research papers

Keep Calm and Carry On

This paper celebrates the role of insights in an organisation?s fundamental transformation, from a non-profitorganisation funded by the government, to a thriving business with a distinct voice on a globally important issue:well-being. 

Catalogue: Future-Proofing and Foresight
Authors: Arlene Galvez, Colleen Ryan
Companies: Skills Consulting Group, The Research Agency
April 14, 2022
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Citation

Galvez and Ryan (2022a, April 14). Keep Calm and Carry On. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/keep-calm-and-carry-on


Research papers

Moving from Data-Driven to Deeper Human Understanding

We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumerhealthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such,we are transforming the way that we do business,...

Catalogue: Future-Proofing and Foresight
Authors: Liz Haas-Pietronave, James Sallows
Company: GSK
April 14, 2022
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Citation

Haas-Pietronave and Sallows (2022a, April 14). Moving from Data-Driven to Deeper Human Understanding. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/moving-from-data-driven-to-deeper-human-understanding


Research papers

Emotional Motivation in Banking

Covid-19's global devastation and consequential economic turmoil has far surpassed the economic shocks ofhistorical Black Swan events. As economies around the world try to get to grips with the full consequences of Covid-19, and the paths theyshould...

Catalogue: Future-Proofing and Foresight
Authors: Con Menictas, Brian Fine
Companies: Strategic Precision, Quality Online Research
April 14, 2022
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Citation

Menictas and Fine (2022a, April 14). Emotional Motivation in Banking. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/emotional-motivation-in-banking


Research papers

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight
Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert
Companies: IPSOS, Pernod Ricard
April 14, 2022
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Citation

Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/how-decision-intelligence-enables-pernod-ricard-to-measure-and-optimise-the-performance-of-its-brands-and-their-key-activations


Research papers
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784


Research papers
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Citation

Kurz, C. (2021a, October 25). Beyond 2020. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/beyond-2020-11786


Research papers
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Citation

Caldwell, L. (2021a, October 25). Not Storytelling But Storyhearing. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/not-storytelling-but-storyhearing-11785


Research papers
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Citation

Lepore, J. (2021a, October 25). Trust me, I'm a futurist.. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/trust-me-i-m-a-futurist--11783