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Moving from Data-Driven to Deeper Human Understanding

Date of publication: April 14, 2022

Catalogue: Future-Proofing and Foresight

Company: GSK

Authors: Liz Haas-Pietronave, James Sallows

Abstract:

We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumer healthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such, we are transforming the way that we do business, including the way we use insight and analytics. Our purpose is to "deliver better everyday health with humanity". This article details that transformation, and the lessons it holds for insights leaders in other businesses

Liz Haas-Pietronave

Author

This is a long description of some author details.

James Sallows

Author

This is a long description of some author details.

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Haas-Pietronave and Sallows (2022a, April 14). Moving from Data-Driven to Deeper Human Understanding. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306