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Research papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: G. Fabian
August 1, 1971
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Citation

Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/utilisation-of-a-risk-analysis-model-to-determine-the-opportunity-for-a-firm-to-get-into-a-new-market


Research reports

Report on qualitative research into small unit pickle containers

H.P. Sauce has developed a 4oz. container for pickles. The container is a shallow square dish and the top is sealed either with aluminum foil or translucentplastic. It will be possible to print on the sides of the container and/or the top. The main...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Report on qualitative research into small unit pickle containers . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-small-unit-pickle-containers-


Research papers

Forecasting indexes

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: B. Roche
Company: IFOP
August 1, 1971
×

Citation

Roche, B. (1971a, August 01). Forecasting indexes. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/forecasting-indexes


Research papers

Forecasting indexes (French)

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: B. Roche
Company: IFOP
August 1, 1971
×

Citation

Roche, B. (1971a, August 01). Forecasting indexes (French). ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/forecasting-indexes-french-


Research reports

Qualitative research on hairdressing/deodorants

The principal aim of this research was to assess consumer reaction to a new shape of aerosol within the context of a men's hairdressing spray and a men's deodorant. The new shape of aerosol has been created by means of anoversleeve. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on hairdressing/deodorants . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-hairdressing-deodorants-


Research reports

Report on qualitative research on Atora 'wonderfully warm' commercials

"Wonderfully Warm" is the new creative approach for the 1971-1972 TV advertising for Atora. Visuals of the proposed commercial were made available for testing, together with two soundtracks. The advertising objectives for the commercial are:a. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research on Atora 'wonderfully warm' commercials. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-atora-wonderfully-warm-commercials


Research papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French)

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: G. Fabian
August 1, 1971
×

Citation

Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French). ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/utilisation-of-a-risk-analysis-model-to-determine-the-opportunity-for-a-firm-to-get-into-a-new-market-french-


Research papers

Product testing methodology in relation to marketing problems

Product testing has been a relatively neglected area in the literature of market research. This paper reviews current thinking and practice, discusses some major methodological issues and indicates some areas for further investigation. The first...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: John C. Penny, L. M. Hunt, Tony Twyman
August 1, 1971
×

Citation

Penny, Hunt and Twyman (1971a, August 01). Product testing methodology in relation to marketing problems. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/product-testing-methodology-in-relation-to-marketing-problems


Research reports

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-