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Research papers

The choice of media

In Section One of this article, entitled "The context of the advertising campaign" we shall show how advertising decisions form part of a series of decisions which may be set forth in the form of a "decision tree", which will make it possible to...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Marcel Marc, Patrice Bertier
August 1, 1967
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Citation

Marc and Bertier (1967a, August 01). The choice of media. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-choice-of-media


Research papers

The scope and limitations of forecasting for industrial products (French)

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
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Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products (French). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products-french-


Research papers

The SCAL model (French)

This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: M. Chariot
August 1, 1967
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Citation

Chariot, M. (1967a, August 01). The SCAL model (French). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-scal-model-french-


Research papers

An analysis of the propagation of norms in illustrated periodicals

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Herbert Steiner, Maria Rita Girardi
August 1, 1967
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Citation

Steiner and Girardi (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals


Research papers

Introduction of the panel method into industrial market research (German)

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
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Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research (German). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research-german-


Research papers

Markets in Eastern Europe

This paper contains information about marketing to countries in Eastern Europe. Drawing on his international marketing research experience, the author indicates that many Western businessmen have tried to build trade relations with Eastbloc countries...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Berend H. Feddersen
August 1, 1967
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Citation

Feddersen, B. H. (1967a, August 01). Markets in Eastern Europe. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/markets-in-eastern-europe


Research papers

Research and launching of new activities (French)

The future of any industrial firm depends mainly on its development policy. This includes finding new products or fields of activity, developing them and then introducing them on the market. Research into new products and their subsequent marketing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Buffet
August 1, 1967
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Citation

Buffet, P. (1967a, August 01). Research and launching of new activities (French). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/research-and-launching-of-new-activities-french-


Research papers

New products and market research

The degree of newness or innovation of a new product may vary greatly - ranging from a new brand in an established product field, which differs only slightly from existing brands in the product category, to a product involving an entirely new...

Catalogue: The European Marketing Research Review 1967
Author: Robert L. Day
August 1, 1967
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Citation

Day, R. L. (1967a, August 01). New products and market research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/new-products-and-market-research


Research papers

Research and launching of new activities

The future of any industrial firm depends mainly on its development policy. This includes finding new products or fields of activity, developing them and then introducing them on the market. Research into new products and their subsequent marketing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Buffet
August 1, 1967
×

Citation

Buffet, P. (1967a, August 01). Research and launching of new activities. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/research-and-launching-of-new-activities