Abstract:
In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods used in market research. It is difficult to combine and illustrate by quantifiable results, those market trends which are dictated by changes in the general economic climate and those which result from measures; taken by companies themselves. Now, if market research is not to be of limited value, it is necessary to evaluate the combined effects of both trends so as to be able to make an accurate assessment of the risks involved in any decision to take a specific course of action. In this respect a very great deal remains to be done, particularly as far as industrial products are concerned. The conclusions contained in this article are the fruit of several years first-hand experience and are intended: - to show what results can be achieved by the use of the well-known forecasting methods; - to stress the lines along which research should be conducted in order to evaluate companies' development policies.
Research Papers
The recognition and systematic study of phenomena of diffusion or contagion (French)
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
 
June 15, 1971
Research Papers
Forecasting on an international level (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
 
June 15, 1959
