Back

The SCAL model (French)

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Author: M. Chariot

Abstract:

This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact the main part of the paper will be devoted to a study of the technique of collecting data.

M. Chariot

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The SCAL model

Catalogue: ESOMAR/WAPOR Congress 1967

Author: M. Chariot

 

August 1, 1967

×

Citation

Chariot, M. (1967a, August 01). The SCAL model. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-scal-model


Research Papers

The French experience

Catalogue: WM3 2009: Change Is In The Air...

Author: Laurent Battais

Company: Mediametrie

May 7, 2009

×

Citation

Battais, L. (2009a, May 07). The French experience. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-french-experience


Research Papers

The brand anniversary model

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Doron Ben-Shaul

 

November 10, 2002

×

Citation

Ben-Shaul, D. (2002a, November 10). The brand anniversary model. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-brand-anniversary-model


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Chariot, M. (1967a, August 01). The SCAL model (French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-brand-anniversary-model