Resources Library by ANA

The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW

Authors: Patricia Dominguez, Nijat Mammadbayli, Cori Deutsch, Julia Goernandt, Joyce van Heeswijk

June 15, 2016

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW

Authors: Mark Whiting, Namita Mediratta, Karen O'Hara, Sunando Das

Company: KANTAR TNS Malaysia

June 15, 2016

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden

June 15, 2016

Hurry up! And wait! The road to research impact

ESOMAR’s Director General Finn Raben has rightly pointed out the absolute critical role of client-side researchers in determining the future of our industry. Yet, how well do major corporations actually manage their consumer insights functions?...

Catalogue: Congress 2016: #WOW

Authors: Simon Chadwick, Ravi Dhar, Christine Barton

June 15, 2016

Improving the return on insights

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Tom De Ruyck, Erica Van Lieven

June 15, 2016

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade

Companies: Research Now SSI, VoxPopMe Ltd

June 15, 2016

Million-dollar snackables

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that...

Catalogue: Congress 2016: #WOW

Authors: Catherine Rickwood, Caroline Smiley

June 15, 2016

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW

Author: David Wright

June 15, 2016

Just married!

The biggest question of the content industry sounds really simple: what do we need to produce so people will pay for it? But if it would be this easy then the industry would not be in a permanent state of crisis. G+J - one of largest publishing...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Ilka Kuhagen, Daniel Fazekas

June 15, 2016