Abstract:

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that talking money was the way to win over the decision-makers and get research to impact throughout the business. Our unique experience data took us on a collaborative journey that produced Snackable Reports and an interactive Preference Calculator; all results-oriented, engaging and sharable. We successfully raised the profile of insight and marketing, getting senior Delta teams to take notice and ultimately build a highly optimised media strategy. This paper will describe our journey, key ingredients to our success and why we are proud of it.