Abstract:

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater. Through a unique combination of Social Landscape + Social Application + Social Understanding, we present new research on three key topics: 1) Living for Likes. The pressures of constant social content curation. 2) Power of Social Payments. How social media is shaping the rise of sharing economy. 3) Oversharing Likes, Loves and Life. Increasing concerns around social media privacy. The more we understand how people communicate and connect, the more researchers can inspire innovative insights for Asian businesses to engage with their target consumer in social media.