Author: "Debi Prokash Basu

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Research papers

Understanding from within

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Authors: Debi Prokash Basu, Dipesh Chakrabarty

Research papers

Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Debi Prokash Basu, John Parfitt