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Research papers
Hello DIA! What do you think about my hypotheses?
This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...
Catalogue: Congress 2022: 75th Anniversary
Author: Dharmendra Jain
Company: Kantar Kenya
September 23, 2022
Research papers
Fast-forward to Connected Generations
The work environment has changed substantially since the start of the pandemic. Needs and expectationshave shifted. More and more workers are taking a stand against unfair treatment and are putting upboundaries so they can maintain their health and...
Catalogue: Congress 2022: 75th Anniversary
Authors: Erin Sowell, Chris Hauck
Companies: HauckEye, Thoughtful Research
September 23, 2022
Research papers
A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users
Now, let's explore the search word analysis based on the exclusive data of VALUES Inc. with approximately2.5 million Japanese consumers. Search words help us to visualise various user insights hardly reflected intraditional research methods. The...
Catalogue: Congress 2022: 75th Anniversary
Authors: Licaco Tanaka, Akiko Koyasu
Companies: VALUES, Inc.,
September 23, 2022
Research papers
The End of Dinosaur Advertising: Measuring Brand Effects Today
Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...
Catalogue: Congress 2022: 75th Anniversary
Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva
Companies: Nepa Sweden, Ikea
September 23, 2022
Research papers
Freeze Fraudster!
Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...
Catalogue: Congress 2022: 75th Anniversary
Authors: Lisa Wilding-Brown, Sandy Casey, Rich Ratcliff
Companies: InnovateMR, OpinionRoute
September 23, 2022
Research papers
Flip the Coin
A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...
Catalogue: Congress 2022: 75th Anniversary
Author: Priyanka Bhargav
Company: Flipkart Internet Pvt Ltd
September 23, 2022
Research papers
Adding up to Survival
In the fight against climate change, the holy grail is net zero carbon emissions. Reaching net zero by 2050will require dramatic, tangible changes for which Canadians are ill-prepared. At the same time, the challengeof biodiversity loss risks being...
Catalogue: Congress 2022: 75th Anniversary
Authors: Sarah Roberton, James Boothroyd
Companies: Environics Research Group Ltd., EcoAnalytics
September 23, 2022
Research papers
