Author: "Derek C. Martin

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Research papers

Developing a product blueprint from the consumer

Catalogue: Seminar 1995: Successful Product Engineering
Author(s): Derek C. Martin, Sue Quinn
Date: June 15, 1995

Research papers

How computer aided design and presentation of concepts speeds up the product development process

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author(s): Derek C. Martin, Howard R. Moskowitz
Date: September 1, 1993

Research papers

The market research market in Europe, the USA and Japan and the major economic factors influencing it

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author(s): Derek C. Martin, Laurence W. Hagan
Date: June 15, 1992

Research papers

Turning images into fragrances

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author(s): Anthony A. Williams, D. J. Whittlestone, Derek C. Martin
Date: June 15, 1991

Research papers

How marketing influences sensory perception, and how sensory perception should influence marketing

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author(s): Derek C. Martin
Date: June 15, 1989

Research papers

Is 'taste' international

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author(s): Frank H. Winter, Derek C. Martin
Date: June 15, 1983

Research papers

Practical uses of multidimensional techniques in marketing

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author(s): Derek C. Martin
Date: June 15, 1972

Research papers

The consumer appeal of on-pack offers

Catalogue: Seminar 1971: Below-The-Line Activities
Author(s): Derek C. Martin
Date: June 15, 1971

Research Papers

Developing a product blueprint from the consumer

Catalogue: Seminar 1995: Successful Product Engineering

Author(s): Derek C. Martin, more

Date: June 15, 1995

Research Papers

How computer aided design and presentation of concepts speeds up the product development process

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author(s): Derek C. Martin, more

Date: September 1, 1993

Research Papers

The market research market in Europe, the USA and Japan and the major economic factors influencing it

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author(s): Derek C. Martin, more

Date: June 15, 1992

Research Papers

Turning images into fragrances

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author(s): Anthony A. Williams, more

Date: June 15, 1991

Research Papers

How marketing influences sensory perception, and how sensory perception should influence marketing

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author(s): Derek C. Martin

Date: June 15, 1989

Research Papers

Is 'taste' international

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author(s): Frank H. Winter, more

Date: June 15, 1983

Research Papers

Practical uses of multidimensional techniques in marketing

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author(s): Derek C. Martin

Date: June 15, 1972

Research Papers

The consumer appeal of on-pack offers

Catalogue: Seminar 1971: Below-The-Line Activities

Author(s): Derek C. Martin

Date: June 15, 1971