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Videos

Connecting with consumers: A new way of plugging in

When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we...

Catalogue: Congress 2016: #WOW
Author: Nikki Lavoie
June 15, 2016
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Citation

Lavoie, N. (2016a, June 15). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in


Videos

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
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Citation

Taborda, E. (2016a, June 15). Delighting the shopsumer in the instant gratification world (Spanish). ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/delighting-the-shopsumer-in-the-instant-gratification-world-spanish-


Videos

Insights 2020: How to build an insights engine

In today's highly dynamic business landscape, customer centricity has become the key competitive advantage. In this case, customer centricity refers to the deep understanding of your customers' needs and being able to fulfill them better than anyone...

Catalogue: Congress 2016: #WOW
Author: Mario Simon
June 15, 2016
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Citation

Simon, M. (2016a, June 15). Insights 2020: How to build an insights engine . ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/insights-2020-how-to-build-an-insights-engine-


Videos

Look who's talking?!

Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sara Picazo Lutton, Cecily Long
Companies: Flamingo, Twitter
June 15, 2016
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Citation

Picazo Lutton and Long (2016a, June 15). Look who's talking?!. ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/look-who-s-talking-


Videos

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
June 15, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, June 15). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments-8694


Videos

Measuring B2B content marketing with LinkedIn

B2B marketers ranked content marketing as the number one initiative that will have the most impact on their business in 2016 (Regalix, 2016). With the move towards content marketing in B2B continuing, the question of measurement becomes increasingly...

Catalogue: Seminar 2016: Media Return on Investment
Author: Jennifer Brett
June 15, 2016
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Citation

Brett, J. (2016a, June 15). Measuring B2B content marketing with LinkedIn. ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/measuring-b2b-content-marketing-with-linkedin


Videos

Myths VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Dangjaithawin Anantachai
Company: INTAGE HOLDINGS Inc.
June 15, 2016
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Citation

Anantachai, D. (2016a, June 15). Myths VS facts. ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/myths-vs-facts


Videos

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment
Author: Nathaniel Greywoode
June 15, 2016
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Citation

Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-


Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved April 30, 2026, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money