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The best and fairest ways to measure Twitter ROI

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Nathaniel Greywoode

Abstract:

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Nathaniel Greywoode

Author

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The ROI imperative

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Bart Moore, Dee Allsop

 

September 19, 2004

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Moore and Allsop (2004a, September 19). The ROI imperative. ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/the-roi-imperative


Research Papers

Twitter and its conversational context

Catalogue: Latin America 2019

Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia

Companies: Arconte, Twitter

April 7, 2019

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Heredia, Schoijet and Garcia (2019a, April 07). Twitter and its conversational context. ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context


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Twitter

Catalogue: Latin America 2014: Accelerating Growth

Authors: María Angélica Aya Zarate, Andrea Marcela Durán Sánchez

 

April 4, 2014

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Zarate and Sánchez (2014a, April 04). Twitter. ANA - ESOMAR. Retrieved July 22, 2025, from


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Citation

Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/twitter