Bringing mindfulness into micro moments

Date of publication: June 15, 2016

Abstract:

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies on mindfulness of moments so as to discuss and elaborate. This presentation is about finding a way to study not just the mindful moments, but also the transient ones, using a hybrid approach. Through a study we did for Google, we will establish a case for marrying mindfulness techniques, big passive data and immersive and longitudinal qualitative techniques to complete the narrative around every single moment.

  • Video
  • This could also be of interest
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
Determining goals in research Authors: Shirley A. Star
Determining goals in research (French) Authors: Shirley A. Star
Direct questions on reading habits Authors: Jean Michel Agostini
Direct questions on reading habits (French) Authors: Jean Michel Agostini
The use of the semantic differential in media research Authors: P. Duncan-Jones, John Clemens
Interviewing physicians Authors: Jules Klanfer
Methodological aspects of a survey by sounding carried out by Gaz de France Authors: Andre Des Royeries
Forecasting procedures Authors: Friedrich Wendt
Some techniques and interesting results in discrimination testing Authors: Colin Greenhalgh