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Research reports
ESOMAR guideline on social media research (Russian)
This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognizing that online research generally, and social media specifically, is...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
Magazines
Research World (May/June 2011)
In this issue we look at research effectiveness and the skills needed by researchers now and in the future.
Catalogue: Research World 2011
Author: ESOMAR B.V.
June 15, 2011
Research reports
ESOMAR guideline on social media research
This guideline supports ESOMARâs consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
Magazines
Research World (March/April 2011)
In this issue we look at the growth of emerging markets and what this means for consumer insights and innovating for success.
Catalogue: Research World 2011
Author: ESOMAR B.V.
April 15, 2011
Magazines
Revue Française du Marketing (Avril 2011)
Ces dernières années, une tendance très netteest apparue dans l'économie mondiale à se tournervers les opérations à l'échelon international. Pourcertaines compagnies, le souci de «devenir international» ou de «devenir...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2011
Research papers
My Telstra experience is an agent of change
This paper addresses a case study where one of Australia's largest and most complicated companies increased the value of research through simplicity. Telstra created an innovative large scale customer community (mytelstraexperience.com.au) designed...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Peter Harris, Bob Sharma, Frederic Anne
Companies: Vision Critical, Telstra
March 20, 2011
Research papers
Skiing uphill
If you want to know where to go, then skii uphill. That way you are not following everyone else. This paper was born out of the belief that flavours could be considered differently in product development. As such, it is tasked with exploring...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Author: Sanja Burns
March 20, 2011
Research papers
Bridging the digital divide in qualitative research in emerging markets
Mobile enables insights into the 'moment of truth' as never before. Despite mobile outnumbering online 3:1 and mobile being the irrefutable future of digital, the global market research industry lags as mobile is yet to become a mainstay data...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: James Fergusson, Navin Williams
Company: KANTAR TNS Malaysia
March 20, 2011
Research papers
