Back

Bridging the digital divide in qualitative research in emerging markets

Date of publication: March 20, 2011

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Company:

Authors: James Fergusson, Navin Williams

Abstract:

Mobile enables insights into the 'moment of truth' as never before. Despite mobile outnumbering online 3:1 and mobile being the irrefutable future of digital, the global market research industry lags as mobile is yet to become a mainstay data collection methodology. One key reason for this is an industry bias towards smartphone based research studies. Contrary to this industry trend, MobileMeasure partnered with TNS in China to run mobile qualitative and quantitative projects in both urban and rural towns using non-smart phones for instant multimedia insight capture. The effectiveness and efficiency of this technique is ground breaking.

James Fergusson

Author

This is a long description of some author details.

Navin Williams

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Mapping the emerging digital frontier

Catalogue: Congress 2008: Frontiers

Authors: Lee Ryan, Bernice Klaassen

Company: KANTAR TNS Malaysia

September 26, 2008

×

Citation

Ryan and Klaassen (2008a, September 26). Mapping the emerging digital frontier. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mapping-the-emerging-digital-frontier


Research Papers

Retail in emerging markets

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Amit Roy, Kamal Ramanath, Bikramjit Chaudhuri

 

February 1, 1997

×

Citation

Roy, Ramanath and Chaudhuri (1997a, February 01). Retail in emerging markets . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-in-emerging-markets-


Research Papers

Can CRM work in emerging markets?

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Authors: Sungmi Chung, Mike Sherman

Company: McKinsey & Company

March 17, 2002

×

Citation

Chung and Sherman (2002a, March 17). Can CRM work in emerging markets?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-crm-work-in-emerging-markets-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Fergusson and Williams (2011a, March 20). Bridging the digital divide in qualitative research in emerging markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-crm-work-in-emerging-markets-