Resources Library by ANA

Building a hotel brand: How a business class hotel discovered its brand

Grupo Posadas discovered a disconnect between its high-performing Fiesta Inn brand and that brand's core customer, the business traveler. A variety of research methodologies were used to re-build Fiesta Inn around a Brand DNA to meet the needs of...

Catalogue: Leisure 2006

Author: Zachary Conen

October 8, 2006

Teleuse on a shoestring

This paper looks at perceived impacts of telecommunication at the Bottom of the Pyramid in India, Pakistan, Philippines, Sri Lanka and Thailand. Strong positive impacts are seen in terms of emergency communication, maintaining relationships, and...

Catalogue: Telecom 2006

Authors: Shaheen Cader, Ayesha Zainudeen, Harsha de Silva

Company: Nielsen

October 8, 2006

Motivations to join

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researchers have to meet the high sampling standards upon...

Catalogue: Panel Research 2006

Authors: Howard R. Moskowitz, Alex Gofman, Leyla Namiranian

Company: Decision Analyst, Inc.

October 8, 2006

DoQu-dramas!

This paper is based on feedback from scientifically selected user groups to assess a Doqu-Drama against a regular PowerPoint presentation for impact on retention and recall, assimilation of consumer insights and better application of research...

Catalogue: Qualitative 2006

Authors: Caz Tebbutt Dennis, Radhecka Roy

Company: Tebbutt Research

October 8, 2006

How not to kill the goose that lays the golden egg

This paper describes the latest thinking in the field of psychology relating to human motivation and how this may be used to inform the market research industry in its quest to reduce non-response.It reviews and contextualises the history of...

Catalogue: Panel Research 2006

Author: Pete Cape

Company: Research Now SSI

October 8, 2006

Ethnographic research and great storytelling

Due to the concentration process and increasing competition in saturated markets, automotive manufacturers are faced with the continuous challenge of developing innovative, consumer-compatible products. To better anticipate different consumer needs...

Catalogue: Qualitative 2006

Authors: Bettina Staudenmaier, Ulrich van Hormann, Laurent Favard

Company: GfK

October 8, 2006

Pop art project

Several market research studies concluded that in Latin America, design/form represents a strong competitive differential in the cell phone market. In Latin America, design works as a strong compelling element to cell phone consumers.However, the...

Catalogue: Qualitative 2006

Authors: Andréa Lima, Paula Luz, Richard Nelson

October 8, 2006

Getting connected redefining the traditional debrief

A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think...

Catalogue: Qualitative 2006

Authors: Annie Auerbach, Richard Hall

Company: Flamingo

October 8, 2006

Nokia colors

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia,...

Catalogue: Latin America 2006

Authors: Ivan Casas, Gonzalo Peña, Jose Sosa

October 8, 2006