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Getting connected redefining the traditional debrief

Date of publication: October 8, 2006

Catalogue: Qualitative 2006

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Authors: Annie Auerbach, Richard Hall

Abstract:

A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think about the world around them and about brands.This paper looks at how brands are dealing with these issues and the challenges that face market research.

Annie Auerbach

Author

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Richard Hall

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Auerbach and Hall (2006a, October 08). Getting connected redefining the traditional debrief. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/redefining-ethics-in-market-research